Malibu Boats, founded in 1982 in Merced, California, is an American manufacturer of high-performance recreational boats. Now headquartered in Loudon, Tennessee, with additional facilities in Australia, the company is a global leader and the world’s largest producer of watersports towboats, including wake, surf, and ski boats. #TruthOnTheWater
Let’s Malibu Campaign | 2024 Model Launch
Life is not meant to be lived at half-speed, with half measures, or a half-hearted attitude. With thousands of different forces pulling you in thousands of different directions—there’s really only one place you should be. The best is yet to come, and you don’t want to be left behind. So, no more ordinary, no more humdrum. Let’s get on the water. Let’s Malibu!
The Malibu & Axis 2024 Model Launch photo and video shoot was an exciting two-week production, bringing together a team of 80+ crew members, models, ambassador families, and professional athletes—all at a top secret location in North Carolina.
M242 Launch & Walkthrough Videos
Social Media Graphics
Email Marketing Campaign
23 LSV & 23 MXZ Launch Videos
23 LSV & 23 MXZ Walkthrough Videos
Email Marketing Campaign
Malibu Gear Store
In 2023, Malibu Boats partnered with HALO Branded Solutions to relaunch its gear store, marking a strategic move to enhance the brand’s retail presence. This collaboration introduced an expanded product range, upgraded material quality, and a more streamlined, user-friendly shopping experience. New product photos were captured during the 2024 Model Launch photo and video shoot.
National Dealer Meeting | Bonita Springs, FL 2023
Producing a successful conference demands strategic planning, seamless coordination, and thoughtful creative direction. For the 2023 Malibu & Axis National Dealer Meeting, I had the privilege of developing the year’s theme, Reignite, while also spearheading several key elements of the event. These included the event app, education session schedule, award ceremony, and designing a variety of aspects from stage backdrops to name badges to branded notebooks and pens. Personal highlights included a karaoke fundraiser—raising $10,000 for the National Center for Missing and Exploited Children, and inflating 100 beach balls for our Rewind 90s-themed pool party, sponsored by GM Marine.
