Born from Malibu Boats in 2009, the Axis brand was created to serve a new customer demand for a towboat that performed at an elite level, featured an edgy new look, had the core functionality the Malibu name was built on inside and out, and was presented at a value that made it accessible for more boaters. #GoAllOut
Axis 2024 Model Launch
The Malibu & Axis 2024 Model Launch photo and video shoot was an exciting two-week production, bringing together a team of 80+ crew members, models, ambassador families, and professional athletes—all at a top secret location in North Carolina.
Axis Gear Store
In 2023, Axis partnered with HALO Branded Solutions to relaunch its gear store, marking a strategic move to enhance the brand’s retail presence. This collaboration introduced an expanded product range, upgraded material quality, and a more streamlined, user-friendly shopping experience. New product photos were captured during the 2024 Model Launch photo and video shoot.
